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Clever has also contributed in the field of media. We ran campaigns for Lucardi for Mother’s Day and Valentine’s Day. For Valentine’s Day we ran a Youtube campaign. In addition, we also placed display and social advertisements on Fashionchick and placed an advertorial. Due to the great success of this, we were also allowed to start a Youtube campaign for Mother’s Day. The aim of the campaigns was to create awareness and conversions. Bumper ads were used for both campaigns. These short, non-skippable videos are displayed when a video is played. These ensure awareness among the target group: generation Z and millennials. Both campaigns have been very successful.