Speelgoedwinkel.nl (Dutch for “toy store”) had been around for a few years, and was ready for a make-over. Together with The Crazy Ones we developed the complete repositioning of the web shop. “Make children smile” is the new slogan. The renewed design of the web shop makes for a fairytale experience.
The web shop is developed using Magento, on which we built a fact-based marketing programme. The webshop is connected to Exact Online. We use periodic e-mails, Google AdWords, Google Shopping, long tail advertising and partner marketing. We also advertise on comparison websites such as the Dutch site Beslist.nl. Our aim is to attract quality traffic that converts into revenue. This also adds to the enrichment of the Speelgoedwinkel.nl database.
After going live, we achieved a remarkable increase in business of the renewed platform, both in terms of transactions as well as database enrichment. Investments are now being monitored real time and displayed in an online KPI dashboard. View the results on speelgoedwinkel.nl.
CLEVER SERVICES • WEBSHOP DEVELOPMENT • E-MAILMARKETING • ADVERTISING • MAGENTO CMS • CANOPY DEPLOY CAMPAIGN MANAGEMENT SYSTEM • GOOGLE ANALYTICS