Do you know what cerebral palsy is? No? That is precisely why Bosk, a Dutch association for people with a congenital physical disability, asked creative minds Jeroen Flink and Taco Faber to generate awareness for this muscle disease.
They came up with a pretty confrontational campaign: ‘This is CP. Don’t be so spastic about it ‘. Jeroen and Taco asked Clever Strategy to take care of the media part. We were happy to do oblige. We made extensive use of Facebook and arranged a deal for shopping ads via Exterion media. Not only did we do our share, we also gave our share for this good cause.
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