CASE STUDY: DANIEL DEN HOED

“Let’s work together and don’t leave cancer a chance”

Dutch cancer research foundation Daniel den Hoed hired Clever Strategy to further develop its online marketing. It is vitally important to the foundation that its stakeholders are well informed and that visitors to its website are converted into donations or ambassadorships. We came up with a new online marketing concept and took care of the production of the website. We incorporated a new donation feature, which lowers the threshold for visitors to make a direct contribution.

Donors and newsletter subscribers are kept informed about the foundation’s research and its initiatives via email marketing. We use Clang to send these newsletters. We set up a Klipfolio dashboard to keep real-time track of the results, and to be able to adjust where necessary. This dashboard displays the most important KPIs of the Daniel den Hoed Foundation in one overview.

Of course Clever also made its financial contribution to this fantastic goal by giving the Clang license for free.

daniel-den-hoed

CLEVER SERVICES STRATEGY •  WEBSITE DEVELOPMENT • E-MAILMARKETING • KPI DASHBOARD • WORDPRESS • KLIPFOLIO DASHBOARD • CLANG CAMPAIGN MANAGEMENT SYSTEM

For the best marketing results.