CASE STUDY: ELLAONE

How exactly does a morning-after pill work? Which ones are available? And where do I buy them? Many women have no clue. That is why Clever developed a digital marketing strategy for morning-after pill producer ellaOne. This resulted in a campaign website, a SEO website and a media campaign. The goal was to inform women about the new generation of pills available.

We developed a Google Adwords campaign that guides around 2,000 women to the ellaOne landing page every day. The advertisements are continuously monitored and adjusted to achieve the best results.

Women who are worried about unwanted pregnancy tend to frantically search the internet for information. Our marketing campaign guides them to the separate SEO website. It only takes a few questions to provide the women with all the information they need about the use and benefits of this morning-after pill.

CLEVER SERVICES • LIQUID MEDIAPLANNING ANALYSIS AND OPTIMIZATION • WEBSITE DESIGN AND DEVELOPMENT• WORDPRESS • GOOGLE ADWORDS • GOOGLE ANALYTICS • CLANG CAMPAIGN MANAGEMENT SYSTEM

For the best marketing results.