Fittergy Sportvasten (“ Sport Fasting”) is a training method for people who want to feel fitter and more energetic or want to lose weight. Fittergy itself found out it could use a boost, too. Dutch creative agency The Crazy Ones created a sharper positioning of their proposition. We were hired to collaborate on the rebranding of the brand. Clever took care of the website, from concept and UX design to realization.
A combination of email marketing and a media campaign resulted in the recruitment of new participants and the referral to personal trainers throughout the country. We decided to undergo the experience ourselves in order to reach a better understanding of the method. We are now ambassadors of Fittergy.
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