How do you inform an audience on the ins and outs of divorce, and what to watch out for? Clever Strategy advised Dutch client De Scheidingsplanner (“The Divorce Planner”) on this matter. We developed an underlying digital strategy and focused on video content. This in turn led to the concept of regeljescheiding.nl (“arrange your divorce.nl ”) : a website with informative videos about various subjects in the field of divorce.
De Scheidinsplanner gives concrete advice to people who are about to divorce, using videoblogs. The videos are distributed via the YouTube channel of De Scheidingsplanner and via regeljescheiding.nl. New videos are recorded and uploaded on a continuous basis, so as to keep visitors well informed.