CASE STUDY: XL-S MEDICAL CHALLENGE

If you’re looking to lose weight, you should of course eat healthy food and exercise regularly. This sounds easy enough, but some extra help never hurts. XL-S Medical helps you to lose those extra pounds. Dutch celebrity René Froger was already trying to lose some extra pounds when he decided to join the challenge with XL-S Medical.

Clever developed a campaign platform where others seeking to lose weight could follow his battle against the pounds. These followers were recruited and selected using a smart media strategy (online and offline). The followers were updated on René’s fight results (alas, no pound for pound ranking) on a monthly basis via email marketing. The mails also contained a few of René’s secret tips to tackling the problem of the pounds. The website also contained a content distribution feature to various social media platforms.

xl-s-medical-challenge

CLEVER SERVICES • CONCEPT AND REALISATION CAMPAIGN WEBSITE • E-MAILMARKETING • ONLINE MEDIA (STRATEGY, LIQUID MEDIAPLANNING EN OPTIMIZATION) • CLANG CAMPAIGN MANAGEMENT SYSTEM • SOCIAL MEDIA (FACEBOOK) • GOOGLE ANALYTICS • GOOGLE ADWORDS •  WORDPRESS

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