CASE STUDY: XL-S MEDICAL

You can always use some support when you’re trying to lose weight. Every now and then you need a piece of good advice, a motivational film or an outright success story. XL­S caters to that demand with its Support Programme. During a 12 week customer journey XL­S helps its users to stay motivated during this period. And we helped them do it.

The first six weeks of any diet are crucial. XL­S Medical seeks to motivate people so they will persevere during this period. The XL­S Support Programme has been developed for this specific purpose. Clever Strategy supports this programme by providing email marketing expertise.

After having acquired the product, users receive a weekly email newsletter for 12 consecutive weeks. This customer journey includes informative content and practical advice that is fully tailored to each phase customers go through when using the product. In addition to this, Clever Strategy also takes care of the monthly newsletter and the electronic reminder online buyers receive when their supply of the product is (or should be) used up. You can view XL­S’s website here.

xls-medical

CLEVER SERVICES • CONTACTSTRATEGY • E-MAILMARKETING ANALYSIS AND OPTIMIZATION • CLANG CAMPAIGN MANAGEMENT SYSTEM • GOOGLE ANALYTICS

For the best marketing results.