There are various options to generate publicity or awareness. We use Google’s display network via Google Ads to communicate banners and other. There are various options to generate publicity or awareness. We use Google’s display network via Google Ads to communicate banners and other advertisements. In addition to Google, there are of course also external options that we use to achieve the objectives.
Real time bidding (RTB) In addition to “generic” display campaigns, we can also purchase programmatic display. This has the advantage of having access to even larger networks of sites than Google networks is able to provide. RTB is very suitable if you want to generate ad impressions on a large scale.
Native advertising This way of display advertising is slightly different, because the ads are made in the same editorial style as the website that features them. On the one hand this results in less awareness. On the other hand it leads to better quality of visitors and less irritation and ad fatigue.
External display advertisingIn addition to advertising within large networks, we also work with parties that offer advertising opportunities in more specialised areas, such as Medical Media.
Are you looking for the best way to generate visibility without wasting money on irrelevant impressions? Please feel free to contact Femke Evers.
If you have any questions regarding display advertising, you can contact:
Femke Evers
f.evers@cleverstrategy.nl
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