SEARCH ENGINE ADVERTISING
The most commonly used online advertising tool we use is Google Ads on Google’s search engine. This channel, which is the successor to Google AdWords, can be used to run search, display, video and shopping campaigns.
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Google Ads
Search advertising
In a search campaign, we target relevant searches and show matching ads. We optimise daily based on CTR (click-through-rates), conversions and other website data. This information keeps track of what a user does after clicking on an advertisement.
Display advertising
We can also create campaigns within Google Ads that help generate awareness. With display campaigns we target thousands of websites that connect to the desired target group. We reach a large audience through various means, such as HTML5 banners.
Shopping advertising
If you want to advertise more product-related, Google Shopping may be your solution. Product advertisements are displayed on the basis of a product feed featuring an image, title, price and description. This channel is extremely interesting for creating conversion.
Video advertising
In addition to banners, we can also work with video ads. We promote the videos in various ways, for example on YouTube or the display network.
Microsoft Ads
In addition to Google, there is another large search engine within which you can advertise. Although Bing is smaller than Google, it’s still used 900 million times a day. In addition, Bing advertisements have a higher average CTR than Google. This is something your company can benefit from.
Advertising through SEA provides high quality visitors, because these people have already done preliminary research. By continuously focusing on relevance, we strive to match the search query with the advertisement.
Do you want to know more about the volume on keywords that are of interest to you? Then contact Femke Evers.
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If you have any questions about search engine marketing, please contact:
Femke Evers
f.evers@cleverstrategy.nl
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