SEO

A website with properly written copy connects well with search engines, which can attract a huge amount of high quality visitors “organically”. This is always a very interesting approach to take, next to the usual forms of paid advertising. Organic traffic is often called “free traffic”, which is a bit deceptive as it usually takes a lot of time and effort to reach and maintain good positions. The craft of writing copy that appeals to search engines is called SEO (“Search engine optimisation”).

RANKING HIGHER ON GOOGLE

In order to be found organically it’s important to be among the first 5 positions (advertisements not included) within the search results of search engines, in particular Google. More than 90% of all clicks take place on the first page of the search results.

If you want to achieve a high level of SEO for your website, there are many aspects to take into consideration. The speed, responsiveness, URL and link structure, internal and external link profile, content and other site technical aspects all play their parts.

RELATED SERVICES

At Clever Strategy we can fairly quickly map out what your current SEO status is and establish where optimisation is needed. Looking to rank higher on Google? Feel free to contact Tony de Jong.

Tony de Jong
t.dejong@cleverstrategy.nl

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