THE CLEVER
MODEL
THE CLEVER
MODEL
This is how we achieve the best results for you.
1. STRATEGY FOR RESULTS
Do you wish to develop a long-term vision for smart marketing, omnichannel and business strategies?
Our strategists take a data-driven and fact-based marketing approach. We help our clients aim for return on investment in a world full of digital transformation. Due to the rapid advance of technology in the field of online marketing, marketing automation, media and data, having a vision for tomorrow is no longer a nice-to-have. It is a must. We help our clients make a strategic marketing choice today, not only to pick the fruits of the technology of tomorrow but to survive as a business in this complex and rapidly changing world.
• MARKETING STRATEGY
• OMNICHANNEL STRATEGY
• BUSINESS CASES
• MEDIA STRATEGY
2. WEBSITES FOR RESULTS
We’re passionate about achieving results. Developing targeted websites is our specialty. Whether it concerns achieving sales, generating leads or securing customer loyalty. Clever helps with the development of webshops, campaign and loyalty sites. We specialise in web development in combination with marketing automation. Our setup is designed to measure well, to be adjustable and to scale up.
• ORIENTED DESIGN
• PRODUCTION
• MEASURE PLAN
• SEO
• GOOGLE UNIVERSAL / ANALYTICS
• REPORTS
• DASHBOARDS
3. LIQUID MEDIA
We do not believe in spamming, hailing, landscape polluting or noise making. Making an impact without “collateral damage”, that is what drives us. Our media specialists think strategically, procure flexibly, optimise quickly and use smart technologies to effectively measure, analyze and adjust. Our expertise is fact-based media: combining offline (TV, Radio, Print, outdoor) and online (Google, Facebook, Real Time Bidding, Publishers) media for maximum effect. We make real-time measurements and adjust and shift budget (“liquid”) where necessary, to aim for maximum result.
• MEDIA – MONITORING
• ANALYSIS
• BROI-MONITORING
• CAMPAIGN
• OPTIMIZATION
• REPORTS
• DASHBOARDS
4. EMAIL & CUSTOMER JOURNEY
We help companies optimise the contact moments they have with their customers. This creates a customer experience that is valuable: conversion and return focused. With the help of professional campaign management systems (e.g. CanopyDeploy, Selligent) we manage our clients’ consumer databases. Based on pre-set objectives, we develop smart contact strategies with various touch points. We use dynamic emails, personalised websites, text messages, direct mails and push notifications. Everything is based on an underlying customer journey, which ensures a tight monitoring of the customer relationship. As a reseller of marketing automation bidding’.
• CONTACT
• STRATEGIES
• CONCEPT
• DESIGN
• COPY
• PRODUCTION
• CAMPAIGN MANAGEMENT
• REPORTS
• DASHBOARDS
5. MARKETING DASHBOARDS
The result of our marketing activities is always presented in a fact-based manner. All activities regarding campaigns, e-commerce and loyalty are executed in a measurable way. These measurements are translated into clear KPIs that are presented real-time in a dashboard. This dashboard can be accessed from a laptop, mobile or a TV on the wall. This is how we make the way for continuous marketing insights. Clever can also provide you with a “return coach”, who is trained to quickly act on this valuable information.
• REQUIREMENTS
• CONCEPT DASHBOARD / REPORTING
• DEVELOPMENT
• SYSTEM (E.G. KLIPFOLIO)
ANALYSIS & CUSTOMER INTELLIGENCE
We approach marketing from an efficiency and customer satisfaction perspective. We want to know and measure everything. This makes choices “data-driven and fact-based”. Our specialists are trained to assist you with collecting and structuring customer data. An analysis and segmentation of the retrieved data renders valuable insights. Our data analysts will assist you in this process and set up your data environment and systems.
• ANALYSIS
• DATABASES
• CUSTOMER INTELLIGENCE SOFTWARE
• CAMPAIGN OPTIMIZATION
• CONVERSION OPTIMIZATION
• A/B TESTING
