Your company collects a huge amount of consumer data. This consists of data the consumer himself provides willingly and knowingly, and data you collect without his or her active involvement, for example: behavioral data on surfing and buying behavior or click behavior from a newsletter.
The challenge is not to collect the data, but to use it smartly. Clever Strategy can help you with this in various areas, for example by designing your data architecture or by setting up a data warehouse. We make analyses and reports using Power BI. In addition, we also have a great deal of knowledge and experience in the field of customer segmentation and in defining consumer personas.
Do you want to know more about what data can do for your company? Don’t hesitate to reach out to Christien Blanken.