CUSTOMER ANALYSIS AND DATA SEGMENTATION STRATEGY

It’s said that data is “the new gold”. If at first that comparison seems a bit odd, that’s because there’s a small “but” : you must first learn how to use it. Clever Strategy helps to process and analyse data in a smart way. We are also able to define customer segments and personas based on data.

data-technology

GET MORE OUT OF YOUR CONSUMER DATA

Your company collects a huge amount of consumer data. This consists of data the consumer himself provides willingly and knowingly, and data you collect without his or her active involvement, for example: behavioral data on surfing and buying behavior or click behavior from a newsletter.

The challenge is not to collect the data, but to use it smartly. Clever Strategy can help you with this in various areas, for example by designing your data architecture or by setting up a data warehouse. We make analyses and reports using Power BI. In addition, we also have a great deal of knowledge and experience in the field of customer segmentation and in defining consumer personas.

Do you want to know more about what data can do for your company? Don’t hesitate to reach out to Christien Blanken.

CURIOUS ABOUT WHAT WE CAN DO FOR YOU?

Data-driven & fact-based approach

We think in terms of return on investment and customer satisfaction and want to measure everything in order to improve.

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The one-stop shop for smart business cases and omnichannel solutions.

‘Lean & mean’ marketing

We work with smart technology that is extremely effective and efficient.

ACCREDITATIONS

Clever believes in working together. With our customers, but also with business partners, because together we are smarter. We connect forces to achieve the best results. We do this through exclusive partnerships with the parties below.

For the best marketing results.