Email marketing is still one of the most successful and effective marketing channels out there, provided you use it properly. The use of email marketing must fit within your overall marketing strategy and a relevant and smartly thought out customer journey is essential to success. Consumers are flooded with emails that are not sufficiently relevant. Therefore they are becoming increasingly critical of what they read (and rightly so, we think). In order to succeed here, marketeers must find a way to approach customers in a relevant and personal way, and at just the right time.
Clever Strategy has a lot of in-house knowledge and experience that can help companies formulate and implement a powerful customer journey. A good customer journey doesn’t stop at the moment of purchase, because the customer’s experience with your brand or company doesn’t stop there either. The journey must also include an evaluation and service process.
You can divide each customer journey into different phases. The aim is to convert strangers into visitors, visitors into customers and customers into loyal customers who in turn will promote your services or products.
For a successful email marketing strategy, you need the right tools. Clever Strategy has been working with Clang and Selligent since 2010 and is closely involved as a partner in the development of the tools. Since 2018 we also have a partnership with Sharpspring.
What does Clever Strategy offer organisations in terms of email marketing?