EMAIL & CUSTOMER JOURNEY

A customer does not think in terms of customer journeys. He (or she) just goes through them. He (or she) just wants the communication he receives to be in line with his wishes, his purchasing behaviour and his preferences. We help companies to achieve that.

EMAIL IS NOT DEAD

Email marketing is still one of the most successful and effective marketing channels out there, provided you use it properly. The use of email marketing must fit within your overall marketing strategy and a relevant and smartly thought out customer journey is essential to success. Consumers are flooded with emails that are not sufficiently relevant. Therefore they are becoming increasingly critical of what they read (and rightly so, we think). In order to succeed here, marketeers must find a way to approach customers in a relevant and personal way, and at just the right time.

Clever Strategy has a lot of in-house knowledge and experience that can help companies formulate and implement a powerful customer journey. A good customer journey doesn’t stop at the moment of purchase, because the customer’s experience with your brand or company doesn’t stop there either. The journey must also include an evaluation and service process.

You can divide each customer journey into different phases. The aim is to convert strangers into visitors, visitors into customers and customers into loyal customers who in turn will promote your services or products.

For a successful email marketing strategy, you need the right tools. Clever Strategy has been working with Clang and Selligent since 2010 and is closely involved as a partner in the development of the tools. Since 2018 we also have a partnership with Sharpspring.

What does Clever Strategy offer organisations in terms of email marketing?

  • A wealth of knowledge and experience regarding both strategy and technical possibilities

  • All disciplines under one roof

  • We do not think in separate areas. We include all aspects in the customer journey

  • Partner of three powerful campaign management systems

  • Optimising and testing is in our blood

Do you wish to know more about email marketing and the possibilities for your company? Please feel free to reach out to Kjeld Piek.

RELATED SERVICES

If you have any questions about strategy, please contact:

Kjeld Piek
k.piek@cleverstrategy.nl

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Clever believes in working together. With our customers, but also with business partners, because together we are smarter. We connect forces to achieve the best results. We do this through exclusive partnerships with the parties below.

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