Social media advertising is a powerful and versatile way of advertising with many different options. Consider campaigns aimed at generating leads, conversions or increasing your brand awareness.
The world famous social media platform with many active users. Within Facebook we have various options for advertising, but it always starts with
strong visuals that appeal to the target audience. Video or product advertisements are very powerful tools that appeal to the high standards of consumers nowadays. The advantage of social media advertising is that it allows for a proper segmentation of target groups based on demographics and interests.
Another large and world famous platform is Instagram (also owned by Facebook of course), it is still growing in popularity every day. Advertising within Instagram requires a slightly different approach and other advertisements. In terms of targeting, the two do not differ from each other and offer the same possibilities.
A platform that’s well positioned to target a younger audience (15-25) is Snapchat. With short videos you can introduce your brand or product in a fun way. Targeting happens slightly less specific on Snapchat than it does on the previous two platforms, but it’s still very interesting.
At Clever Strategy, we are of course also experienced in targeting a business audience. With LinkedIn advertising we segment and target relevant job profiles, industries and fields of expertise.
Clever Strategy uses Twitter to create awareness for your brand or
product. Targeting based on profile information, device information or third party data.
Do you wish to know whether your audience can be found and targeted on social media? Please contact Femke Evers.