After the success of our previous Super Student campaign, we were once again called upon by Studystore. The issue remained unchanged: ‘how do you get students to buy books in summer’?
Our partner Clockwork came up with the # studyUIT / # studyAAN campaign (“# studyOFF / # studyON”). At the end of the academic year you switch your study OFF and you stand a chance to win a week in Biarritz, France. Four weeks later you switch back ON again and you might win full compensation for a year of studying.
Using the Clockwork strategy, we activated the marketing campaign with social media (Facebook and Instagram), Real Time Bidding and a radio commercial. We took responsibility for the total media planning and procurement. We optimised our efforts using a real-time dashboard.
CLEVER SERVICES • LIQUID MEDIAPLANNING • KPI DASHBOARD • KLIPFOLIO DASHBOARD • GOOGLE ADWORDS • SOCIAL MEDIA ADVERTISING