WEBSHOP MANAGEMENT AND OPTIMIZATION
Our Clever Shops department is responsible for the management of the entire Q1905 webshop, using the Lightspeed system. Using the insights we gain from our data, we ensure further development of the website. We optimise the content of the webshop with conversion optimization as the main goal.
We advise and offer help in creating images for the website, emails and media and we also write all textual content based on organic Search Engine Optimization (SEO).
In addition to developing the webshop, we are also tasked with the procurement of online media for Google SEA, Google Shopping and Facebook Advertising. We ensure optimisation through liquid media, and the performance is constantly monitored in order to achieve the highest possible result.
EMAIL MARKETING AND MARKETING AUTOMATION CAMPAIGNS
Clever Strategy has designed an email template for Q1905, and we’ve also provided total email marketing and marketing automation campaigns using Canopy Deploy. Three times a week we carry out the design, implementation and distribution of the newsletters. We have also set up a so-called “enrichment campaign” with which we can send segmented emails based on profiles.